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Fellow Wine Lovers,<\/span><\/p>\n As it\u2019s half term, it\u2019s a bit of a slow news week but here are four contrasting headlines that we saw in the trade press over the past few days:<\/span><\/p>\n World facing \u2018deepest\u2019 wine shortage in 40 years<\/span><\/b><\/p>\n \u2018Panic buying hits Arthur Road \u2013 barely a bottle left on the shelf\u2019 admits puzzled wine shop owner Wayne Blomfield.<\/span><\/p>\n Not entirely true of course, but Morgan Stanley have reported that demand exceeded supply by a mere 300 million cases in 2012 and that, coupled with the smaller 2012 and 2013 vintages, could result in a bit of a supply issue.\u00a0 <\/span>More of us are drinking wine, less is available, prices will go up.<\/span><\/p>\n Hopefully this might see the demise of some of the bottom shelf, industrial producers \u2013 oh hang on, no such luck…<\/span><\/p>\n Yellow Tail celebrates one billion bottles<\/span><\/b><\/p>\n All you need to know about these wines:<\/span><\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>The sweetened-up, Kangaroo labelled, jammy disgrace targeted at the Coca-Cola generation has produced its billionth bottle \u2013 made even more shocking by the fact the brand was only first produced in 2001<\/span><\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>That\u2019s at least 5 billion glasses of plonk<\/span><\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>It retails at around $5 in the US<\/span><\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>They have also created a $100 bottle to try and drag the brand out of the gutter – ??<\/span><\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Could any of this publicity puff be related to the hard fact that Casella Wines, the owners of Yellow Tail, this year posted a financial loss for the first time, suggesting consumers could be trading up or switching to other brands\/rivals<\/span><\/p>\n \u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/span><\/span><\/span>Still not quite enough of a shortage of some wines it would seem…<\/span><\/p>\n Barrel of \u2018Brangelina\u2019 wine sells for \u20ac10k<\/span><\/b><\/p>\n Admittedly the money went to charity, but really, 10,000 euros?<\/span><\/p>\n Firefighters free puppy from wine rack<\/span><\/b><\/p>\n