Fellow Wine Lovers,
Hello, is there anybody in there? Just nod if you can hear me. Is there anyone at home?
It’s almost 40 years since Roger Waters wrote these lines, how could he have possibly known what trade would be like on Arthur Road in late December 2017?
As is our wont, as we lie amidst the dying embers, we like to look back on what has burnt brightly over the year…
Best Man?
Wayne maintained his position as top salesman, a position he has kept since we opened, with an astonishing 60% of sales versus Alex’s paltry 40%.
On the plus side, Alex had lots of nice holidays.
Best Wine?
Often we are asked what wine sells better, red or white. We usually reckon that they are about the same with less red sold in the summer etc etc. We now find out that we’re so very wrong, and we apologise.
This year red wine makes up about 43% of sales, white wine 27%, fizz 17%, with rosé and spirits garnering about 6% each.
What have we learnt from this? Firstly, whilst we may well be the top two salesman in the company we are but glorified till jockeys if we have no real concept of what is walking out of the door, and that we assume we are selling more white purely because every time we sell a bottle we have to re-stock the fridge. Secondly, even if you combine rosé and white wine, they still fall short of red. Thirdly, fizz marches forward ever more strongly. As does Provence rosé. As does Gin!
Best Newcomer?
We had assumed that the Foxdenton Rhubarb Gin was a shoo in here – but of course we were wrong, bamboozled by its pretty colour. Chateau Paraza from the Minervois knocks it into a cocked hat, with almost double the sales.
Best joke?
In an act of sweet revenge, he dragged her around a load of pubs…. Only to go back to the very first one to buy his pint!
Best be going now…
Short and sweet this week, time is ticking on and we know you all have far better things to do than listen to us rattle on all day (I do have a stat for this too but frankly some of things you would rather be doing are unprintable) so it really just remains for us to say many thanks for all of your support this year, hope you all had a very merry Christmas and are looking forward to a fabulous 2018 – hopefully we can help you make it more fabulous but not until next Thursday!
Chin Chin!
PS – we are open:
FRIDAY 29th DECEMBER 11AM – 8PM
SATURDAY 30th DECEMBER 10AM – 8PM
SUNDAY 31st DECEMBER 11AM – 6PM
MONDAY 1st – WEDNESDAY 3rd JANUARY CLOSED
THURSDAY 4th JANUARY 11AM – 8PM